Kelly Rowland just released a music video for the song ‘Crown’ that encourages girls to love their hair and the skin they’re in. The celebrity mom’s project is in collaboration with Dove USA.
In the music video, Kelly Rowlands sings lyrics meant to spark confidence in young women. The recording artist is surrounded by teen girls whose hair ranges from curly to straight. Kelly Rowland’s ‘Crown’ song and music video are part of a larger campaign put on by Dove called #MyHairMyCrown.
Confidence and diversity sit at the helm of the #MyHairMyCrown campaign. Dove follows in the way of the natural hair movement that has been going strong for more than a decade.
The turn of the century brought an awakening among African American women who spent a substantial amount of money on relaxers that would, in essence, melt the hair into a straightened state. Many women began to ditch the relaxers for more wholesome hair care routines during the 2000s. Thus, the natural hair movement was revived from its original 1960s context. The revolution has since evolved into a culture that encourages health, both physical and mental, over social acceptance.
Concept: Hair Care as Self Care.
— Will (@WillOnAWhim) January 29, 2019
Kelly Rowland certainly remembers her rearing years as a curly girl searching for acceptance in a world where straightened hair dominated. Such is the reason why the recording artist embraced the latest #MyHairMyCrown campaign. “It just made me think about what I went through with my hair as a kid,” Kelly says. “I was five or six when my mother put a perm in my hair and all of my hair fell out.”
The celebrity mom further delves into why Dove’s latest campaign is so important. “I remember looking at this one cover of this magazine, and it said, ‘This is what beauty looks like,'” Kelly explains. “There wasn’t one woman on there who looked like me, whose hair was like mine. It didn’t even have any texture. It was bone straight. It was blonde. I just feel like now, we’re represented.”
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